HIGH UNCERTAINTY → EXPERIMENTS → PMF
Build your startup
like a scientist.
A decision lab that helps early-stage founders reduce wrong moves by turning uncertainty into testable experiments.
Why founders don’t fail from lack of information
Advice is everywhere, but priorities are unclear
Frameworks are fragmented and contradictory
The real cost is not money, but wrong sequencing
The System
Founder Decision Lab is not a course.
It’s a repeatable decision system built on hypothesis → test → learn → decide.
STEP 01
Define Hypothesis
Identify the critical assumption that could kill your business.
STEP 02
Design Test
Create the smallest valid experiment to validate it.
STEP 03
Read Signals
Analyze real data, not vanity metrics or polite feedback.
STEP 04
Decide Move
Pivot, persevere, or kill with absolute confidence.
Assets, not assignments.
We don't give you homework. We give you tools to build with.
Decision frameworks you can reuse
Real startup cases (success + failure)
Weekly experiments to run, not just read
A signal-focused founder community
Our Philosophy
We don’t teach certainty. We design experiments.
We don’t promise success. We reduce decision risk.
Formula before fortune.